What mobiusgames and Wii have in common

Wii simply put is “Thumb candy for dummies." It’s simple, more accessible entertainment –and surprisingly not with photorealistic graphics.

So what is the secret behind the Triumph of Wii over other consoles? What do consumers really want out of video games?

There is much to be learned from the Wii. Err.. yes, this tournament is for research.

Literally everyone who has tried out Wii Sports has expressed joy over it. Nintendo is putting "the bulk of our mass-market effort against this extended audience," creating software that appeals to seniors, women and former gamers who had given up the hobby. The Wii has hit a bull's-eye, delivering a console that gamers like and that brings non-gamers to gaming.

Maybe you’ve forgotten by now, but before the Wii, it was supposed to be all over for Nintendo. Any chance that the company might rebound seemed to evaporate when Microsoft entered the picture in 2001, and Nintendo's GameCube console fell into a distant third place behind PlayStation 2 and Xbox.

The 40-year history of the video game industry has been volatile, marked by drastic, unpredictable shifts in market dominance. But one of the maxims that has always held true is that third place is a dangerous position to occupy, most everyone assumed that Nintendo would face the same fate. Nintendo itself probably even thought so. That's why the company decided to create a product that could carve out its own market niche -- a game machine so different that even if it fell to third place, it would support a viable business model.

To answer the questions: “What is the secret behind the Triumph of Wii over other consoles?” And, “what do consumers really want out of video games?”

The Triumph of Wii is on account of one easy concept - the element of FUN! Fun transcends demographics. Fun is simple.

And, as we say in mobiusgames, “Infinite FUN. Pure Pwnage!”

So what do mobiusgames and Wii have in common? Just in case it hasn't been made clear - FUN!

Posted by Otaku and The Geek, Wednesday, October 24, 2007 9:04 AM

0 Comments:

<< Home | << Add a comment